Scaling Nishat Linen’s Online Growth with Data-Driven Google Ads Strategy

Client Overview

  • Client: Nishat Linen
    Industry: Fashion & Apparel (Retail & E-Commerce)
    Platform: Custom-built website
    Region: Pakistan

    Nishat Linen is one of Pakistan’s most recognized fashion and lifestyle brands, offering ready-to-wear, unstitched, home textiles, and accessories. Known for its wide physical retail footprint, the brand’s eCommerce operations are a key focus for sustainable digital growth.

🧩 The Challenge

Despite its strong brand presence and loyal customer base, Nishat Linen faced challenges in unlocking the full potential of Google Ads for its online store.

Some key hurdles included:

  • Broad and unsegmented ad targeting
  • High bounce rate from paid search traffic
  • Inconsistent ROAS across different campaigns
  • Lack of full-funnel tracking and data visibility
  • Difficulty in allocating budget effectively during seasonal peaks

The goal was clear: optimize Nishat’s Google Ads structure to boost return on ad spend (ROAS), reduce acquisition cost, and enable scalable growth for both peak seasons and off-season campaigns.

Objectives

  • Improve ROAS and decrease wasted spend
  • Develop granular audience targeting for new vs. returning users
  • Align paid campaigns with seasonal inventory and collection launches
  • Set up advanced tracking for better optimization and reporting

🔧 My Google Ads Strategy

My work with Nishat Linen focused on building a full-funnel ad structure, coupled with precise audience segmentation and conversion-focused optimization. Here’s how we did it:

1️⃣ Campaign Restructure & Keyword Segmentation

  • Rebuilt all search campaigns with distinct brand, non-brand, and competitor ad groups
  • Used high-intent transactional keywords tied to product categories (e.g., “unstitched lawn suit online,” “ready to wear summer collection”)
  • Implemented SKAGs (Single Keyword Ad Groups) for top-performing terms to improve quality score and CTR

2️⃣ Smart Shopping & Performance Max Integration

  • Refined product feed for Google Merchant Center: cleaned up titles, added custom labels, improved images
  • Ran Smart Shopping for high-margin SKUs and Performance Max campaigns for cross-category discovery
  • Used real-time data to shift budgets between best-performing products and slow movers

3️⃣ Enhanced Tracking & Attribution

  • Installed enhanced eCommerce tracking via Google Tag Manager
  • Defined clear conversion actions and micro-goals for remarketing
  • Integrated GA4 + Ads account for better cross-channel attribution and LTV insights

4️⃣ Custom Remarketing Strategy

  • Created segmented audiences: product viewers, cart abandoners, collection browsers
  • Developed dynamic display creatives showcasing specific products and offers
  • Used countdown timers and urgency-based copy during Eid and seasonal launches

📈 The Results

Within 60 Days:

✅Monthly revenue (from PKR 6,800,000 to 14,450,000).
✅ROAS (Return on Ad Spend) (from 2.1x to 5.1x).
✅ Conversion Rate. ( from 1.8% to 3.2% )
✅ Cost per Acquisition (CPA) (from PKR 700 to 400).

💡 What Made This Campaign Work?

✅ Focused budget on high-converting product categories
✅ Leveraged Smart Shopping + Performance Max for full-funnel automation
✅ Built trust with tailored remarketing and branded creatives
✅ Continuous testing and data-driven optimization every week

💬 Client Testimonial

“Our marketing team saw a clear shift in performance after implementing the new strategy. With better visibility, structured campaigns, and higher ROI, we now treat Google Ads as a dependable growth channel.”
— Head of Marketing, Nishat Linen

🧠 Final Thoughts

Nishat Linen’s success demonstrates how even established fashion brands can unlock untapped potential with the right ad structure, feed strategy, and performance monitoring. With a well-integrated approach across paid search and display, we achieved fast results without compromising on long-term scalability.

🚀 Let’s Talk Google Ads Growth for Your Brand

If you’re a fashion retailer in Pakistan looking to scale your online sales while lowering costs, let’s build a strategy that’s tailored to your business goals.

Let’s replicate these results for you.

👉 [Book Your Free Google Ads Audit]
“Discover how to attract loyal patients—without competing on price.”