Accelerating Bykea’s Growth Through Google Ads – A Performance-Driven Strategy

Client Overview

  • Brand: Bykea
    Industry: Ride-Hailing, Parcel Delivery, and Financial Services
    Platform: Mobile App (Android & iOS)
    Region: Pakistan

    Bykea is one of Pakistan’s leading ride-hailing and delivery platforms, offering cost-effective mobility and logistics solutions through motorcycles. Operating in major cities like Karachi, Lahore, Rawalpindi, and Faisalabad, Bykea has become a household name for everyday commute and same-day deliveries.

🧩 The Challenge

Despite its brand recognition and large fleet network, Bykea faced challenges in:

  • Scaling app installs and orders efficiently through Google Ads
  • Reducing Cost Per Install (CPI) while maintaining user quality
  • Boosting first-time user actions post-install
  • Competing with platforms like inDrive, Careem, and Foodpanda in both ride and delivery segments

Bykea needed a full-funnel performance approach that not only brought in installs, but converted them into active and recurring users.

Objectives

  • Drive high-quality installs across key Pakistani cities
  • Reduce CPI while maintaining post-install engagement
  • Increase parcel delivery and ride-booking transactions
  • Strengthen remarketing efforts for dormant users

🔧 My Google Ads Strategy

1️⃣City-Specific Campaign Segmentation

We separated campaigns by city (e.g., “Bykea Karachi Rides,” “Bykea Lahore Parcel”) to match the searcher’s intent and highlight unique regional offerings or promos.

✅ Used ad customizers to dynamically insert city names
✅ Focused sitelinks like “Book a Ride,” “Send a Parcel,” “Recharge Mobile Balance”

2️⃣ Optimized Google App Campaigns (UAC)

  • Ran multiple UAC variants with static and video creatives
  • Linked Firebase for deeper event tracking — like ride-booking, parcel sent, wallet top-up
  • Optimized for in-app actions, not just installs

Result: 32% higher ROI compared to previous install-only optimization

3️⃣ Brand vs. Non-Brand Search Strategy

  • Protected branded traffic with high-quality score search ads
  • Targeted non-brand terms like “cheap ride app Pakistan,” “send parcel Lahore,” “bike delivery near me”
  • Used callout extensions and promo snippets to capture urgency

4️⃣ Reactivation Campaigns for Dormant Users

  • Created custom audiences of users who installed the app but hadn’t booked a ride in 30 days
  • Ran YouTube + Display retargeting campaigns with “Rs.50 off” and “first parcel free” messages
  • Helped reduce churn and bring users back into the app ecosystem

📈 The Results

Within 60 Days:

✅Cost Per Install (CPI) (from 155 to 98).
✅First Ride/Parcel Booking Rate (from 11.2% to 21.5%).
✅Monthly Active Users (MAU, Ads-attributed) (from ~18,000 to ~31,000 )
✅ROAS (Ride & Parcel Combined) (from 2.1x to 3.9x).

🧠 What Worked Best?

✅ Hyperlocal campaign structure → Higher CTR + lower CPC
✅ Firebase-based optimization → Better attribution for real user actions
✅ Segmenting audiences for remarketing → Lower churn, higher LTV
✅ Clear creative messaging tied to app benefits + real savings

💬 Client Testimonial

“We saw a noticeable increase in meaningful installs — not just downloads, but actual ride bookings and parcel deliveries. The strategy helped us scale across cities efficiently.”
— Performance Marketing Team, Bykea

🚀 Final Thoughts

Bykea’s success proves that app-based businesses in Pakistan can unlock major performance gains with the right Google Ads strategy — one that ties installs to outcomes, and treats each user as a long-term asset, not a one-time download.

📲 Ready to Scale Your App-Based Business?

If you run a ride-hailing, delivery, or mobile-first business in Pakistan and want to scale with precision and accountability, let’s talk.

Let’s replicate these results for you.

👉 [Book Your Free Google Ads Audit]
“Discover how to attract loyal patients—without competing on price.”