How Google Ads Scaled Zellbury’s Online Sales with a 116% Revenue Boost and 48% Lower CPA

Client Overview

  • Brand Name: Zellbury
    Industry: Fashion & Apparel
    Website Platform: Custom-built eCommerce
    Location: Pakistan

    Zellbury is a popular Pakistani fashion brand offering ready-to-wear, unstitched, and lifestyle items for the whole family. With a strong nationwide retail presence, their goal was to grow their direct-to-consumer (DTC) eCommerce sales — but their existing advertising strategy wasn’t delivering the desired ROI.

🧩 The Challenge

Zellbury was investing in Google Ads but wasn’t seeing profitable returns. The brand had great seasonal campaigns and collections, but lacked a performance-driven ad structure, and their campaigns were not optimized to convert efficiently on their custom website.

Key pain points:

  • High Cost Per Acquisition (CPA)
  • Poor product segmentation in Shopping Ads
  • Lack of campaign diversity (only broad search terms)
  • No dynamic remarketing setup
  • Missed seasonal traffic spikes due to timing & bid strategy

Objectives

  1. Increase monthly revenue from Google Ads
  2. Lower CPA while maintaining order volume
  3. Improve campaign structure and keyword efficiency
  4. Leverage dynamic remarketing and conversion tracking for scaling

🔧 My Strategy as a Google Ads Specialist

I created a comprehensive performance marketing plan customized for Zellbury’s custom website setup — focusing on high-intent traffic, feed optimization, and smart bidding.

1️⃣ Deep Campaign Audit + Restructure

  • Rebuilt Search campaigns by separating brand vs. non-brand
  • Removed redundant/low-intent keywords
  • Created tightly themed ad groups to improve Quality Score

2️⃣ Optimized Google Shopping Campaigns

  • Manually improved their product feed (titles, descriptions, GTINs)
  • Segmented products by performance and margin (e.g., women’s wear vs. lifestyle)
  • Implemented both Standard and Smart Shopping for testing

3️⃣ Custom Remarketing for a Custom Store

  • Built dynamic remarketing audiences using Google Ads + Analytics
  • Ran display campaigns to show users exact products they viewed
  • Targeted cart abandoners and repeat visitors with urgency-based messaging

4️⃣ Real-Time Optimization & Smart Bidding

  • Transitioned successful campaigns to Target ROAS bidding
  • Scaled spend gradually, based on performance data
  • Enabled conversion tracking through custom GTM setup integrated into the client’s website

📈 The Results (In Just 6 Weeks)

Within 45 Days:

✅Monthly revenue (from PKR 4.2 Million to 9.1 Million).
✅ROAS (Return on Ad Spend) (from 2.1x to 4.5x).
✅ Conversion Rate. ( from 1.4% to 2.6% )
✅ Cost per Acquisition (CPA) (from PKR 950 to 460).

💡 What Worked

  • Custom site tracking setup allowed accurate data and scaling
  • Segmented product campaigns increased control and profitability
  • Laser-targeted remarketing brought back high-value traffic
  • Smart bidding + campaign optimization delivered fast, scalable results

💬 Client Testimonial

“This is the first time we saw our Google Ads directly contribute to real revenue growth. With everything tracked and structured, we’re confidently scaling without wasting budget.”
— Marketing Director, Zellbury

🛍️ Final Takeaway

With a custom website and a fast-paced retail calendar, Zellbury needed more than a generic ad setup. By building a strategy aligned with their business goals and platform, we turned their Google Ads into a real growth engine — fast.

🚀 Ready to Scale Your Fashion eCommerce Sales?

If you’re a fashion brand in Pakistan and want to achieve scalable, measurable growth — I’d love to help you.

Let’s replicate these results for you.

👉 [Book Your Free Google Ads Audit]
“Discover how to attract loyal patients—without competing on price.”