How Google Ads Transformed ChenOne’s E-Commerce Sales with a 210% Revenue Boost

Client Overview

  • Client: ChenOne (Premier Pakistani Fashion & Home Textile Brand)
  • Industry: Fashion, Home Textiles, Retail
  • Campaign Duration: 6 Months
  • Services: Google Ads Strategy, Shopping Campaigns, Search Ads, Remarketing

ChenOne is one of Pakistan’s leading fashion and lifestyle brands. While they’ve dominated physical retail, their eCommerce store was underperforming—and they needed a transformation.

As a Google Ads Specialist, I helped them unlock the true potential of paid advertising. Here’s how we achieved a 210% revenue boost and scaled their online sales with precision.

🧩 The Challenge

ChenOne’s eCommerce store had the brand presence, but their Google Ads were not delivering. Key issues:

  • High bounce rates from paid traffic
  • No Shopping Ads in place
  • Limited keyword targeting strategy
  • ROAS (return on ad spend) below target

🔧 My Google Ads Strategy

I implemented a 4-phase strategy customized for fashion e-commerce.

1. Full Campaign Audit & Smart Restructure

  • Fixed poorly structured ad groups
  • Built keyword-targeted Search and Brand campaigns
  • Introduced negative keywords and match-type discipline

2. Shopping Ads Setup (Game Changer)

  • Optimized product feed via Google Merchant Center
  • Launched Smart + Standard Shopping campaigns
  • Focused on high-margin categories: women’s apparel, formalwear, bed linen

3. Laser-Targeted Remarketing

  • Display campaigns for cart abandoners
  • Custom audiences based on Google Analytics
  • Creatives matched to exact product pages

4. Tracking + Scaling

  • Setup advanced conversion tracking via GTM
  • Enabled eCommerce revenue tracking
  • Scaled winning campaigns using Target ROAS bidding

📈 The Results: Loyal Patients & Skyrocketing Revenue

Within 30 Days:

✅Monthly revenue (from PKR 3,500,000 to 10,850,000).
✅ROAS (Return on Ad Spend) (from 2.3x to 5.1x).
✅ Conversion Rate. ( from 1.2% to 2.9% )
✅ Cost per Acquisition (CPA) (from PKR 1,200 to 560).

💬 Client Testimonial

“Our Google Ads finally feel like a growth engine — not just a spend line. We’re scaling profitably, and the data tells the story.”

— Digital Marketing Manager, ChenOne

📌 Key Takeaways

  • Shopping Ads were the biggest growth lever
  • Branded campaigns ensured we didn’t lose traffic to competitors
  • Audience targeting + remarketing brought back high-intent buyers
  • Tracking allowed us to double down on what worked

🔥 Want Similar Results?

If you run a Shopify fashion brand or any e-commerce store, I can help you achieve the same — or better — results with Google Ads.

Let’s replicate these results for you.

👉 [Book Your Free Google Ads Audit]
“Discover how to attract loyal patients—without competing on price.”